Seaside Award

Keep Britain Tidy’s Seaside Award celebrates the quality and diversity of England’s coastline.

Formerly called the Quality Coast Award, the scheme is the nationwide standard for the best beaches across the UK. While Seaside Award beaches can be vastly different, the flag is a symbol of quality which ensures visitors are guaranteed to find a clean, safe, attractive and well-managed coastal stretch.

At a time when more and more people are choosing to holiday at home, the Seaside Award is vital in ensuring visitors know they are enjoying the best of our delight and dramatic coastline. The Seaside Award is specially designed to recognise all the different uses of our coastline.

The nationally-recognised award drives interests and attention to the area from the public and media alike. It has also been designed to equip beach managers with a three-year action plan aimed at helping them maintain and improve the infrastructure at their beach, as well as equipping them to generate further funds.